Grad School Projects: Term 1 | October 2022 - December 2022

Below are all the projects I completed during Term 1 at the Condé Nast College of Fashion & Design.

I designed this presentation for my Critical Research: Understanding Audiences course. This presentation, which includes a voice-over, outlines a proposed research question based on a fashion brand of choice, a touchpoint, and a theme. For this project, I chose Rodarte as my brand, social as my touchpoint, and hype as my theme. Rodarte is my favorite fashion brand, so I was happy that I got a lot of creative freedom to choose my fashion brand for this project. In Term 2, I will dive deeper into Rodarte as a brand as well as ask consumers how they feel about Rodarte specifically when interacting with the brand on social media platforms such as Instagram.

I created this Illustrated Insight Report for my Fashion Media Futures course. For this project, my group and I chose a magazine — we picked Architectural Digest — and identified a trend related to the magazine — sustainability. Then we created our own insight reports about Architectural Digest, sustainability, and an original brand extension idea. Click the photo above to view the entire report.

I ended my Fashion Media Futures course with a group presentation. The main focus of our presentation was to share more about our original brand extension idea for Architectural Digest based on our identified trend: sustainability. We came up with a brand extension idea called Design Through Time, which would be a collaboration between Architectural Digest and 1stDibs, a luxury vintage furniture and clothing resale company. Design Through Time would be a millennial-focused pop-up event held in NYC that would promote secondhand shopping. Click the photo above to view the full presentation. Presentation designed by Liz Muñoz.

Grad School Projects: Term 2 | January 2023 - March 2023

Below are all the projects I completed during Term 2 at the Condé Nast College of Fashion & Design.

I wrote and designed this visual essay called From Print to Bits for my Business & Management for the Creative Industries course. This essay explores how the print media industry has been impacted due to the rise of digital media. I analyze this shift through the lens of InStyle magazine, which recently went fully digital. Click the photo above to read the entire essay.

I wrote and designed this case study for my Business & Management for the Creative Industries course. For this project, I did research on Condé Nast. I learned about the company’s history, leadership team, scandals, and organizational structure. In addition, I analyzed the company’s list of core values outlined in what it called “The Condé Code.” Further, I discussed if Condé Nast is a values-based organization despite its backlash. Click the photo above to read the entire case study.

I wrote and designed this research report for my Critical Research: Understanding Audiences course. For this project, I conducted audience research on Rodarte, while also exploring hype culture and its ties to digital/social media. Further, I analyzed how hype can be used to make brands more top-of-mind among consumers and what this means for the future of the luxury fashion market. Click the photo above to read the entire report.

Grad School Projects: Term 3 | March 2023 - June 2023

Below are all the projects I completed during Term 3 at the Condé Nast College of Fashion & Design.

I wrote and designed this visual business proposal for my Media Branding & Business Development course. This business proposal is centered around a hypothetical niche web publication —Planeta — which spotlights the bio-activewear trend (plant-based workout clothing) as well as topics such as activism and fitness/wellness. Through this proposal, I share relevant market research, explain how Planeta will operate and be marketed, and more. Click the photo above to read the entire proposal.

In addition to my business proposal, I designed brand assets for Planeta. These assets were created as part of my Media Branding & Business Development course. For this part of the project, I used Adobe InDesign and Canva to create and display a wide-range of brand assets, which include the Planeta logo; Planeta’s typography, color palette, and moodboards; website mockups; digital cover mockups, sample content (i.e., articles); and social media mockups for Planeta’s Instagram and TikTok. Click the photo above to view all of the brand assets.

In preparation for my last term of grad school, I created a visual presentation to share my idea for my final master’s project. In short, this project is a culmination of everything I have learned throughout my grad school experience. Throughout Term 4, I will write a 5,000-word dissertation and create multiple practical elements related to my dissertation, which will explore how contemporary views on feminism are influencing marketing. For my practical outcome, I will design a hypothetical marketing campaign comprised of a video commercial, social media posts, a playlist, and more for Glossier using the Barbie (2023) movie as inspiration. Click the photo above to view the entire presentation.

Grad School Projects: Term 4 | April 2023 - August 2023

Below is the Final Master’s Project I completed during Term 4 at the Condé Nast College of Fashion & Design.

I wrote this 5000-word dissertation for one part of my Final Master’s Project course. This dissertation unpacks the history of feminism and post-feminism, examines how evolving thoughts about the female experience influence modern-day beauty brand marketing strategies, and analyses how beauty brands such as Glossier, Rare Beauty, and Fenty Beauty utilise the aspirational realness trope to champion diversity and promote authenticity in a world where self-expression and individuality are valued. Click the photo above to read my entire dissertation.

For the practical part of my Final Master’s Project course, I designed a hypothetical collaboration between Glossier and Barbie™ The Movie titled Everyone Can Be a Barbie. Not only did I co-direct and produce a video commercial (below) featuring diverse women expressing their femininity and feminine power in a playfully pink space, but I also designed a handful of social media posts and curated an empowering Spotify playlist, which can be found in this collaboration strategy presentation. The goal of this collaboration is to champion racial and body diversity, showing that everyone can be a Barbie in Glossier makeup. Click the photo above to download and view the presentation.